Work
Promos
Promos are created for a host of targeted purposes, from series launch to mid-season awareness spots to specialized promos targeting a pre-existing fanbase. However you slice it, conceptual creative produced in tandem with in-house and agency creative teams plays a pivotal role as part of every campaign.
Partnerships
Cross-promotions are often a Catch-22: building strategic partnerships with other brands to reduce advertising costs can often lead to gonzo creative thinking and out-of-the-box executions. The key challenge for me remains the same, however: make a silk purse on a sow’s ear budget.
Print & Still Photography
Collaborating with an in-house creative team is always exciting. Once we have sign off on a concept, my challenge is to translate these ideas into reality: finding the right photographer, working out the budgets, ensuring the web of stakeholder needs are all in synch (and making sure the talent is happy!) so the shoot goes off without a hitch.
Digital Content
Digital and social channel assets become an inventive way to increase brand presence and maximize penetration. Clever is not enough, however; you’ve got to keep it authentic and emotional. My challenge? Serving the creative while keeping it cost effective!
Behind-the-Scenes
People love to learn about the “story behind the story” – and so do I. Fun fact: behind the scenes is where I started my career as a Production Assistant, capturing interviews and footage side of set and thinking on my feet to weave a narrative out of aspects of production and create these gems.
